History
Our story began in autumn 2014. Ensure Pensionsmæglere was founded on a clear ambition: to stand on our own feet and challenge the status quo in the pension and insurance brokerage market.
After many years in the insurance industry, former colleagues Lars Sørensen, Martin Lauridsen and Lasse Siggaard shared a strong desire to establish their own pension brokerage. This marked the beginning of what would become Ensure Pensionsmæglere.
The first months were spent building partnerships with pension providers – partnerships that are still in place today. At the same time, they reached out to prospective clients, booked meetings, and soon signed their first collaboration agreements. Many of these early clients remain with Ensure to this day.
In 2017, the company became part of Ensure, and in 2019, Ensure Pensionsmæglere and Ensure Forsikringsmæglere moved into a shared headquarters in Kongens Lyngby.
Founding values
We often found there to be a high level of passivity towards clients and their pensions in the insurance industry. It was as if everything was dominated by an underlying feeling of not wanting to “bother” the clients. We didn’t agree with this approach.
Part of what we wanted to create with Ensure Pension was a close level of follow-up and dialogue with the clients, along with better advising, all the way down to the employee level. We wanted to give businesses and the employees who worked for them an attentive and concrete experience of their benefit plan.
As such Ensure Pension does something completely unique for the industry and for our clients. We are not just out to reduce insurance costs – we also want to serve as a valuable source of feedback and insight for our clients.
Our mission
From the very beginning our mission has been to steer away from standard presentations and head towards more targeted solutions adapted to the individual company and the needs of employees.
Alongside a focus on advising and customer service, at Ensure Pension we aimed to pioneer a new way of working with data. Today this means that plotting the course for customer advising is based on a very concrete analysis. This is what sets us apart from the rest of the market.
We strive to be proactive and innovative. We incorporate aspects that existing suppliers would never consider as parameters in their risk assessments and analyses. We are frankly specialists in what we do. We have the experience, are highly process-driven, and we know how to navigate all the companies on the market.
This is the specialised know-how we bring to the table – as a parameter for mutual value creation for the pension provider, the customer, and the broker.
